Innovating Health Awareness with Augmented Reality: The C/Edge Approach
The Challenge
Introducing a groundbreaking
Dengue vaccine by Takeda, targeting a wider audience with the unique proposition of being suitable for patients without prior exposure to the virus.
Navigating Brazil's
Pharmaceutical marketing regulations by focusing on disease awareness and associating Takeda's brand with technological innovation and information about prevention.
Disease awareness for Dengue
Historically linked with educational measures and prevention as it is an environmental disease. We must leverage that but bring something new to the table to capture the user's attention.
Our strategy
- 01Implementing AR as a crucial part of a larger strategy to engage and educate the public about Dengue prevention.
- 02AR serves as an innovative tool to enhance engagement, offering an immersive experience in understanding disease prevention and allowing bigger impact on the users.
- 03As part of a bigger campaign, the activation must follow closely the brand and the campaign's visual identity but bring a novelty factor to a theme that is already part of the public knowledge.
Our solutions
Augmented Reality: A Key Activation in a Multifaceted Approach
Leverage Affective Memories + Tech edge for better retention
AR + Real World Activation to raise interest
3D assets interact with real world scenography and overlaid information about disease prevention.
