Website Programming and Creation of Landing Pages and Banners
The Challenge
Website programming
With wireframes, sitemap, and layout developed, BCG contacted us to program two different websites for the Syndax Revuforj launch. Revuforj is a medication for patients who have had acute leukemia for 1 year or more, with KMT2A translocation, a type of rearrangement of the KMT2A gene (KMT2Ar), which has relapsed or not improved after previous treatment(s).
First Solution
Product launching
Initially, we did what BCG asked: programmed two different websites, one for patients and the general public, and another exclusively for healthcare professionals.
Improving solution
However, during the delivery of the first part of the project, it became clear to us and BCG that landing pages were necessary to improve product awareness. To activate these landing pages, also targeted at patients and HCPs, we created 24 additional promotional animated banners.
- 01Two websites: one for patients and another for HCPs
- 02Two landing pages in a very challenging timeframe: one business day each
- 0324 promotional animated banners driving traffic to the landing pages
Colaborative team
This whole project was only possible because we had an integrated team, with skilled programmers, Q&A professionals, and Executive Account Managers working together in a very collaborative way, always according to the client's schedule.
