Revamping Visual Biopharmacy Website
The Challenge
Client focused
Research with a lean team for technology and creative aspects of the site.
Legal necessity
Rebrand visually while preserving the full history of information and content.
Product launch
Publicly traded company with a major product launch in 2023, requiring a transparent and user-friendly website for investors.
Legacy technology
Maintaining the existing CMS platform (WordPress) for easy maintenance.
Our Proposal
Development of an incremental improvement and delivery plan, involving the client in the redesign process for:
- 01A final result that aligns closely with client expectations.
- 02Improved understanding of information architecture for long-term site quality maintenance.
Adding visual and functional enhancements without compromising brand identity or existing content value.
Process Overview
Step-by-Step Redesign
- 01Assess and enhance site architecture.
- 02Collaborate on user profiles for redesign decisions.
- 03Tech teams collaborated to maintain site integrity and investor trust.
- 04We used WordPress to meet client needs.
- 05Regular client interactions ensured technical success and alignment.
