Improving Technical Healthcare Communication: The CorMedix Website Redesign by Competitive Edge 

At Competitive Edge, we’re a digital production studio focused on healthcare communications. We blend advanced technology with a human touch, always striving to provide responsible and empathetic service. Today we are going to present to you a case study that explores our approach to redesigning, specifically how we worked with CorMedix to rethink their website, showcasing our commitment to quality and innovation. 

The CorMedix Project 

We undertook a comprehensive redesign of the CorMedix website, aiming to create a user-friendly and visually appealing platform. Our goal was to meet the needs of investors and stakeholders while preserving important historical data and content. 

Understanding the Task at Hand 

CorMedix, a research-focused company with a small tech and creative team, faced a significant challenge. As a public company preparing for a major product launch, they needed a website that was transparent and easy for investors to use. They also had to rebrand visually while keeping all their past information intact, all while sticking with their familiar WordPress platform. 

Our Approach 

We took a step-by-step, collaborative approach: 

1. We thoroughly examined the existing website, noting what worked well and what could be improved. 

1. We created a gradual improvement plan, involving CorMedix at every stage to ensure we met their expectations and empowered them to maintain the site in the future. 

1. We added visual and functional improvements without losing the brand’s identity or compromising valuable content. 

A Closer Look 

We started by carefully analyzing the current site. We listed its strengths and weaknesses, identified what users needed, and took note of any restrictions or third-party resources that couldn’t be changed. We also looked at the brand assets they had and figured out what new elements we needed to create. 

Redesigning with Users in Mind 

Our team worked closely with CorMedix to create user profiles, which guided our redesign decisions. We made sure to keep important features, like the stock price information for investors, while improving how they looked and worked. Our tech team collaborated with CorMedix’s internal team to ensure all data and essential features continued to work smoothly. 

Preserving the Past While Moving Forward 

A crucial part of our work was understanding and preserving the existing data structure. We carefully planned how to transition to the new design without disrupting the live site or causing any downtime. We reorganized the information to make navigation clearer and more consistent, turning long text documents into more engaging, interactive content. 

Improving User Experience 

By adding interactive elements and organizing information more effectively, we significantly improved how users perceive and interact with the CorMedix brand. We also made sure that future updates would be straightforward for the CorMedix team, keeping the site efficient without putting too much strain on users’ web browsers. 

Working Together 

Our relationship with CorMedix was truly collaborative. We combined our technical know-how with their industry expertise to implement new features, train their team, and create user-friendly templates and guides for their content management system. Thanks to our careful planning, the new site went live ahead of schedule, showcasing CorMedix’s commitment to innovation and technology. 

In Conclusion 

The CorMedix website redesign shows how a thoughtful, methodical approach can transform a website into a greatly improved user experience. We focused on understanding what users needed and delivering a solution that aligned with CorMedix’s business goals. At Competitive Edge, our team’s technical skills, collaborative spirit, and transparent processes ensure we deliver effective, lasting, and adaptable solutions. 

Thank you for joining us on this journey through the CorMedix website redesign. This case study highlights our dedication to creating impactful digital experiences through collaborative, user-focused design. 

📄 Click here and access the case study!