Takeda
Innovating Health Awareness with Augmented Reality: The C/Edge Approach
/ The Challenge
Introducing a groundbreaking
Dengue vaccine by Takeda, targeting a wider audience with the unique proposition of being suitable for patients without prior exposure to the virus.
Navigating Brazil's
Pharmaceutical marketing regulations by focusing on disease awareness and associating Takeda's brand with technological innovation and information about prevention.
Disease awareness for Dengue
Historically linked with educational measures and prevention as it is an environmental disease. We must leverage that but bring something new to the table to capture the user's attention.
/ Our strategy:
Augmented Reality: A Key Activation in a Multifaceted Approach
#1 Implementing AR as a crucial part of a larger strategy to engage and educate the public about Dengue prevention.
#2 AR serves as an innovative tool to enhance engagement, offering an immersive experience in understanding disease prevention and allowing bigger impact on the users.
#3 As part of a bigger campaign, the activation must follow closely the brand and the campaign's visual identity but bring a novelty factor to a theme that is already part of the public knowledge.
/ Our solutions
Leverage Affective Memories + Tech edge for better retention
AR + Real World Activation to raise interest
/ Immersion, in and out of the screen
3D assets interact with real world scenography and overlaid information about disease prevention.
QR Code triggers the AR experience to avoid tech/light constraints of the environment.
Scenario following the key visual used in multiple touchpoints for the campaign.
/ Affective memory with a tech touch
/ Recap and Conclusion
Our initiative showcases how strategic planning and innovative technology can come together to create meaningful engagement.
The AR experience, while just one part of a broader strategy, exemplifies how accessible tech can significantly enhance public health campaigns.
At C/Edge, we blend innovation with strategic insight to deliver impactful projects that resonate with audiences and exceed campaign goals.
