CorMedix
Revamping visual biopharmacy website.
/ The Challenge
Client focused
Research with a lean team for technology and creative aspects of the site.
Legal necessity
Rebrand visually while preserving the full history of information and content.
Product launch
Publicly traded company with a major product launch in 2023, requiring a transparent and user-friendly website for investors.
Legacy technology
Maintaining the existing CMS platform (WordPress) for easy maintenance.
/ Our Proposal:
Development of an incremental improvement and delivery plan, involving the client in the redesign process for:
#1 A final result that aligns closely with client expectations.
#2 Improved understanding of information architecture for long-term site quality maintenance.
Adding visual and functional enhancements without compromising brand identity or existing content value.
/ Process Overview
Step-by-Step Redesign
#1
Assess and enhance site architecture.
#2
Collaborate on user profiles for redesign decisions.
#3
Tech teams collaborated to maintain site integrity and investor trust.
#4
We used WordPress to meet client needs.
#5
Regular client interactions ensured technical success and alignment.
/ Recap and Conclusion
Strategic and methodical approach in the website redesign process.
Beyond visuals and programming: A structured UX approach is crucial for understanding and meeting user needs.
A skilled team must be capable of handling projects that require not only technical excellence but also strong relationships with the client, and transparent processes.
