How accessibility paves the way for better outcomes

Igor Alvarez - our Tech Lead

Digital communication has revolutionized the health care marketing landscape.

The ability to connect with patients and potential customers online has opened up new opportunities for each and every segment in the health care industry. However, as with any new technology, there is a learning curve. Not only about how to use these channels, but also on how to make sure your content works well in all of them. And that concern is not only about making a website mobile-friendly only. An experienced digital marketing agency will not only help you develop a comprehensive digital marketing strategy that takes into account all of the different touchpoints that patients and potential customers have with your brand, but it will also work with you to ensure that your website and all of your online communications are accessible to everyone, regardless of their abilities. 

Making sure that your website is accessible is not only the right thing to do, but it’s also good business – you’ll be able to reach a wider audience and better meet the needs of your patients and potential customers. And when done correctly it will also make the regular user’s experience better. Sometimes when thinking about accessibility in web/digital products, a lot of people tend to think that accessible = boring. But that’s doesn’t need to be the case. Making your website accessible can actually make it more user-friendly and enjoyable for everyone, as the information will be easier to navigate and your message will come across in a less encumbered way to every user, not only to the ones with disabilities. 

There are many different factors to consider when making your website accessible. One very important step is to ensure that your site is built using web standards. This will make it easier for people using assistive technologies to access your content without limiting the experience of the regular user (and as a bonus will also make your page rank higher in Search Engines – it’s a win/win situation). And by using clear and concise language and structuring your content in a way that is easy to follow, you are also making it more accessible and, that alone in a world with limited attention-span can ultimately make the difference to your brand or product. 

Accessibility may initially seem like a lot of work if you look at it as just a technical obligation, but it is much more than that. It is an opportunity to look at your content from a different perspective to make it work better for each and every user. By taking the time to make sure that everyone can access your site (and its information and services), you’ll be able to reach a wider audience and better meet the needs of your patients and potential customers.