Klick Healthcare Agency
Visual Storytelling in Healthcare Marketing and Impactful Infographics
/ The Challenge
Scientific Content Unities (SCUs)
We had a great experience with another Klick client before. This time, they want C/Edge to replicate the efficiency of impactful visual content creation for BridgeBio, a producer of cancer and genetic disease medications.
Static and Animated Graphics
Initially, Klick challenged us to create both static and animated content. The idea was to use the information, numbers, and colors provided by the agency to formulate visual aids with comprehensive information and GIFs to summarize the content.
/ Our Initial Proposal
Initially, Klick challenged us to create both static and animated content. The idea was to use the information, numbers, and colors provided by the agency to formulate visual aids with comprehensive information and GIFs to summarize the content.
Clear layout with
straightforward data display
Clear layout with
straightforward data display
# Main information highlighted
in animation formats
/ Improving our Solution
As the project progressed, we, along with Klick, identified the need to quickly update the content, even within a week. As new scientific data was delivered by researchers or from HCPs' visits by the sales force, this data had to be incorporated into the content. So, we decided to create a new format: PowerPoint files.
/ Recap and Conclusion
Respecting all best practices and client guidelines, our UX professionals, along with QA colleagues, developed technical solutions to deliver scientific information in a clear and efficient way.